Technical optimisations – May 2019

Technical optimisation of this month : Conversion on FRS websites – Mobile App Banner and redirection to App Download page – Back to Home in burger Menu – Book Now button fix in menu tab – Book button available on Offer and Restaurant pages

  • Conversion on FRS websites
    We are happy to inform you that all FRS hotels having contracted a hotel website with D-EDGE can now see their conversions on Brand.com for their Hotel websites analytics.

The release happened in May for all SWISS HOTELS, RAFFLES & FAIRMONT projects managed by D-Edge.

This enhancement to tracking delivers to FRS hoteliers a clearer view of their website conversion capacity and helps them analyse the impacts of their action plan for website optimisation and communication.

    • Mobile App Banner and redirection to App Download page:
      Migration to new tracking platform used by central Accor
    • Back to Home in burger Menu
      A Home tab has been added to the burger menu by default; this will allow the user to access the homepage more easily.

       
    • Book Now button fix in menu tab
      The Book now button is now fixed on menu tab when there are more than 7-8 tabs.

    • Book button available on Offer and Restaurant pages
      Now on Offer pages, you will have a Book this Offer button replacing the Book a room button. And, this button remains visible even when you scroll down the page. This same behaviour is applied to Restaurant pages with the Book a Table button.


NEW award page available as a page template

To create an award page on your website:

  1. From the web back office menu, select Page and click Add New
  2. Enter the Page Title, choose the Page Template Awards, and select the Page Parent to which you want to add the awards page.
  3. Add descriptive content in the Description field, if needed
  4. Click Create new page.
  5. To add the desired award :
    1. Upload a Logo
    2. Enter the Date and year
    3. Enter the Title of your award
    4. Include a short Description

  6. Click Add more to add another award.
  7. When you have added all your awards, click Update.

Look at some examples from the Sofitel and Pullman templates.

How to optimize the visibility of your hotel?

EnVeritas Group regularly helps Accor Luxury Brands publish value-added content, designed to reach the desired target audience. To optimise the visibility of hotel microsites, Accor central SEO and marketing teams trust EnVeritas to assist properties in their digital presence optimisation

What they do:

Quality content, copywriting, multilingual localisation and user-focused optimisation are our specialities

Their Strengths:

  • Expertise in digital content and optimisation best practices, encompassing all languages across Accor tools
  •  Long-term collaboration with Accor and a unique knowledge of each brand
  • Trusted partner in many strategic brand content projects.
  • Regular planning and collaboration with global and regional marketing teams keep us in tune with the global strategy.
  • Ensured consistency in respecting editorial guidelines for each brand and avoiding SEO cannibalisation. In the vast Accor digital environment, this remains an asset no local agency may have, when performing projects for hotels.
  • Working closely with the hotel teams, to create immersive, detailed content and ensuring satisfaction, while advising them to fit in the global strategy.

Want to know more? Please have a look at the catalog

Local measure optimization

We’ve noticed that some hotels have some display problem on the homepage related to Local Measure widget. This is because you haven’t updated the content for a while. If you need assistance you can contact the local Measure team – support@localmeasure.com

If you notice this kind of display please check your local measure platform.

If you wish to take off the section from the homepage go to Hotel options > Local Measure >delete the widget ID> Save Changes

Technical optimizations – Feb 2019

This month optimization:

  • SEO
    Technical search engine optimization on recommendation of Accor SEO agency I Propect
  • Be able to translate hotelname and address:

    We added the ability to translate the hotel name and/or the address in “Hotel Options”. If translation fields are not filled the default version will be used.

  • Add contextual offer to a page
    The option is available for these hub pages and specific pages : Bar – Meeting – Restaurant/s- Room – Wedding – Spa.
    The new feature allows the user to select a number of arbitrary offers that are relevant to a specific page.
    You just need to enable the section and select the offer you want to see on the page