Technical optimisations – May 2019

Technical optimisation of this month : Conversion on FRS websites – Mobile App Banner and redirection to App Download page – Back to Home in burger Menu – Book Now button fix in menu tab – Book button available on Offer and Restaurant pages

  • Conversion on FRS websites
    We are happy to inform you that all FRS hotels having contracted a hotel website with D-EDGE can now see their conversions on Brand.com for their Hotel websites analytics.

The release happened in May for all SWISS HOTELS, RAFFLES & FAIRMONT projects managed by D-Edge.

This enhancement to tracking delivers to FRS hoteliers a clearer view of their website conversion capacity and helps them analyse the impacts of their action plan for website optimisation and communication.

    • Mobile App Banner and redirection to App Download page:
      Migration to new tracking platform used by central Accor
    • Back to Home in burger Menu
      A Home tab has been added to the burger menu by default; this will allow the user to access the homepage more easily.

       
    • Book Now button fix in menu tab
      The Book now button is now fixed on menu tab when there are more than 7-8 tabs.

    • Book button available on Offer and Restaurant pages
      Now on Offer pages, you will have a Book this Offer button replacing the Book a room button. And, this button remains visible even when you scroll down the page. This same behaviour is applied to Restaurant pages with the Book a Table button.