NEW Pop-up for COVID-19

D-EDGE and ACCOR Teams hope you are staying safe in these challenging times.

The D-EDGE team has developed a popup for hoteliers to display dedicated details if needed.

You need to activate this popup if you want to display it.

Below we explain how to activate it:

1. Select Popups > Add New

2. Then click the Add New Button to create the pop-up.

The ACCOR Team has shared some generic text to use in this popup:

“Due to the current virus outbreak, we are sorry to communicate that our hotel is closed.

The safety and wellbeing of our guests is a top priority for Accor and because changes are ongoing and unforeseeable due to COVID-19, we have implemented new cancellation/modification policies to provide our guests with increased flexibility. Please click here to refer to those specific conditions

We apologize for any inconvenience this may have caused to you but we feel that the safety and health of our guest and personnel first.”

You are allowed to customize the above text if needed but kindly keep the link to the Accor COVID page included.
Go to All.accor.com to copy-paste the link available in the COVID-19 banner to get it in the language(s) you need.

 

MGallery Template modifications

The D-EDGE Web Studio has modified the MGallery website template according to the new brand guidelines.

In the footer,the following sentence:

© MGallery 2020. <Le symbole de l’élégance à la française dans l’hôtellerie de luxe à travers le monde>

has been replaced by

  • EN – Outstanding stories, not just hotels
  • FR – Plus que des hôtels, des histoires mémorables
  • DE – Einzigartige Geschichten… weit mehr als nur Hotels
  • ES – Mucho más que hoteles, historias memorables
  • IT – Più che hotel, storie indimenticabili
  • PT/BR – Mais que hotéis, histórias memoráveis

NEW! Conversion Tracking for Manual Buttons

Now you can see the conversion tracking for your Call to Action buttons in Google Analytics.

The D-EDGE team has implemented a new tracking for manual buttons.
This enhancement allows tracking the conversion from Calls to Action (CTAs) that you’ve manually created.

Here’s the way it works:

– An automated script analyses the page and looks for all <a> tags (hyperlinks)

– If the hyperlinks contain “accorhotels.com” or “all.accor.com”, the link will be processed
– The script adds some parameters that allow the conversion, according to the type of link.
– You can see the results of this tracking in Google Analytics for your website

Microsite Content by Enveritas

EnVeritas Group regularly helps Accor Midscale and Luxury Brands publish value-added content, designed to reach the desired target audience.

EnVeritas Group regularly helps Accor Midscale and Luxury Brands publish value-added content, designed to reach the desired target audience. To optimise the visibility of hotel microsites, Accor central SEO and marketing teams trust EnVeritas to assist properties in their digital presence optimisation

What they do:
Quality content, copywriting, multilingual localisation and user-focused optimisation are our specialities

Their Strengths

  • Expertise in digital content and optimisation best practices, encompassing all languages across Accor tools
  • Long-term collaboration with Accor and a unique knowledge of each brand
  • Trusted partner in many strategic brand content projects.
  • Regular planning and collaboration with global and regional marketing teams keep us in tune with the global strategy.
  • Ensured consistency in respecting editorial guidelines for each brand and avoiding SEO cannibalisation. In the vast Accor digital environment, this remains an asset no local agency may have, when performing projects for hotels.
  • Working closely with the hotel teams, to create immersive, detailed content and ensuring satisfaction, while advising them to fit in the global strategy.

For more information please read the documentation attached

Luxury & upscale brand properties

Midscale brand properties

NEW Booking Widget for Tableplus

The Tableplus Asia Pacific team has developed a new widget for the Restaurant Page template in cooperation with D-EDGE developers. D-EDGE have been working with the Table Plus Asia Pacific team to update the restaurant booking links on hotel microsites.

The Tableplus Asia Pacific team has developed a new widget for the Restaurant Page template in cooperation with D-EDGE developers.

D-EDGE have been working with the Table Plus Asia Pacific team to update the restaurant booking links on hotel microsites. For all the AccorHotels Asia Pacific restaurants that have a ResDiary account with Table Plus you should see this change on your microsite.

If you have any questions about this, the Table Plus team can be contacted at support.tableplus@accorplus.com

The new booking system is more web and mobile-friendly. The booking process has been optimized to increase the UX.

Below, we show you an example:

Looking for Help with your Website? Contact us!

The D-EDGE Web Studio developed the CMS (Content Management System) in the easiest way possible to facilitate content management. In order to help you, we created a FAQ section, available also into the CMS. Check it out by clicking Help in the sidebar.

The D-EDGE Web Studio developed the CMS (Content Management System) in the easiest way possible to facilitate content management.

In order to help you, we created a FAQ section, available also into the CMS.
Check it out by clicking Help in the sidebar.

In case you need further clarifications, you may contact us throughout these email addresses:

South and East Europe, Middle East, Africa and USA
websupport-italy@d-edge.com

North Europe
websupport-france@d-edge.com

APAC
websupport-asia@D-edge.com

 

Full-Screen Slideshow on Novotel Template

Our Web Studio has recently deployed a new feature for Novotel websites. Hoteliers can now activate a full-screen slideshow in each page.

Our Web Studio has recently deployed a new feature for Novotel websites.

Hoteliers can now activate a full-screen slideshow in each page.
The activation is simple! There are 2 options:

  1. Select Hotel Options > Hotel Basics > Enable Full-Height Slideshow

     

Please note that the functionality will be activated on all the pages of the website

  1. Select the specific page into the CMS and tick the dedicated checkbox
    Please note that the functionality will be activated only on the current page

In any case, remember to save before leaving the page.

What do YOU need to change on your site to comply with “ALL”?

ALL has been released! Check what you need to change on your website to comply with the new loyalty program

With the release of the All Loyalty Program, we need your support to apply some changes to the contents of your website.


UPDATE THE PROGRAM NAME IN YOUR CONTENT

AccorHotels to be changed to “Accor”

Le Club AccorHotels to be changed to “ALL, Accor’s lifestyle loyalty program” or “ALL, le programme de fidélité Accor”

AccorHotels Meeting Planner to be changed to “ALL Meeting Planner”

Wrong wording

Correct wording
LOGOS

Check in the text fields of your CMS and change all relevant logos to the new ALL logo. (The D-EDGE team can’t automatically change logos inside text fields.)

See this post to check which content will be changed remotely by D-EDGE.

CONTENT

Please check the list below:

Under Special Offers/Offers, some hoteliers push offers with Accor’s loyalty program content and/or visuals; check your offers to make sure they comply with the new brand.

ALL TEMPLATE

Please find below a short introduction to encourage clients to join the new Accor lifestyle loyalty program; you can insert this text in your monthly newsletter. This template is available in English and French. 

ALL in GB: “ALL – Accor Live Limitless is built around you, rewarding you for the way you live, work and play. Earn and use points and enjoy privileges as a member of ALL.”

ALL in FR: “ALL – Accor Live Limitless rien que pour vous. Séjournez, travaillez, vibrez et soyez récompensé. Gagnez, utilisez des points et bénéficiez d’avantages en tant que membre ALL. »

Visuals of ALL can be found in the photo library: https://www.accor-photos.com/

Go to: Default > Thematic Selections > Accor Live Limitless

After creating an account, over 150 photos are available.


Before December 3rd, if you need assistance to modify any hotel content, please contact:

South and East Europe, Middle East, Africa and USA
websupport-ita@d-edge.com


North Europe
websupport-france@d-edge.com


APAC
websupport-asia@D-edge.com