Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality, and more.
Google Analytics helps you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
We would like to share with you a useful presentation that explains some important KPIs to monitor using your Google Analytics account.
View the presentation by clicking here:
Google Analytics – Main KPIs
Our industry is facing a tough period, but there is always a light at the end of the tunnel.
While we patiently wait for that moment, at D-EDGE we would like to encourage you to take care of your site content from time to time.
The covid-19 pandemic has inevitably forced people to spend even more time on the internet which means they could land on your site.
We would like to emphasise the importance of:
If you need further clarification, we are always happy to assist you.
You can contact us through the following email addresses:
South and East Europe, Middle East, Africa and USA
websupport-italy@d-edge.com
North Europe
websupport-france@d-edge.com
Below, we show you how to set up a Call to Action:
1. Type the label for the Call to Action button.
2. Select the text and click the icon to create the hyperlink
3. Click on the settings icon
4. You can customize the popup label and the URL; then click “Add Link”
5. Finally, save the page to publish the changes
The popup has the following fields included:
Title,
Main Paragraph,
CTA BUTTONs,
Image.
The popup will display only once a day to each user.
The popup has the following fields included:
The popup will display only once a day to each user.
A new option has been enable on these four templates : Sofitel, Sofitel So, Sofitel Legend and MGallery.
You can notice that a submenu has been added, this new option will ease the user navigation. If you want to disable it, it’s very simple:
Go to Hotel Options in the left menu -> menu manager ->Disable Sub Menus
The client will now be able to add the children age as well as its loyalty card and preferential code
We have designed and integrated on mobile version a quick search. The client will be able now to start his booking directly on the website before being redirected to Accor website.
Technical optimisation of this month : Conversion on FRS websites – Mobile App Banner and redirection to App Download page – Back to Home in burger Menu – Book Now button fix in menu tab – Book button available on Offer and Restaurant pages
The release happened in May for all SWISS HOTELS, RAFFLES & FAIRMONT projects managed by D-Edge.
This enhancement to tracking delivers to FRS hoteliers a clearer view of their website conversion capacity and helps them analyse the impacts of their action plan for website optimisation and communication.
This month optimization:
We added the ability to translate the hotel name and/or the address in “Hotel Options”. If translation fields are not filled the default version will be used.
