EnVeritas Group regularly helps Accor Midscale and Luxury Brands publish value-added content, designed to reach the desired target audience. To optimise the visibility of hotel microsites, Accor central SEO and marketing teams trust EnVeritas to assist properties in their digital presence optimisation
What they do:
Quality content, copywriting, multilingual localisation and user-focused optimisation are our specialities
Their Strengths
- Expertise in digital content and optimisation best practices, encompassing all languages across Accor tools
- Long-term collaboration with Accor and a unique knowledge of each brand
- Trusted partner in many strategic brand content projects.
- Regular planning and collaboration with global and regional marketing teams keep us in tune with the global strategy.
- Ensured consistency in respecting editorial guidelines for each brand and avoiding SEO cannibalisation. In the vast Accor digital environment, this remains an asset no local agency may have, when performing projects for hotels.
- Working closely with the hotel teams, to create immersive, detailed content and ensuring satisfaction, while advising them to fit in the global strategy.
For more information please read the documentation attached
