Category: Information

Website Content Optimization

Our industry is facing a tough period, but there is always a light at the end of the tunnel.

While we patiently wait for that moment, at D-EDGE we would like to encourage you to take care of your site content from time to time.

The covid-19 pandemic has inevitably forced people to spend even more time on the internet which means they could land on your site.

We would like to emphasise the importance of:

  • Choosing attractive images, without forgetting to keep the image size below 500kb
  • Displaying useful texts, aiming to avoid pretentious text
  • Keeping up with social activity

If you need further clarification, we are always happy to assist you.
You can contact us through the following email addresses:

South and East Europe, Middle East, Africa and USA
websupport-italy@d-edge.com

North Europe
websupport-france@d-edge.com

APAC
websupport-asia@D-edge.com

3 – ALL Safe logo: The Badge

Our Designers at D-EDGE worked with Accor HQ to create an optimized version of the logo to be deployed on websites.

Our Designers at D-EDGE worked with Accor HQ to create an optimized version of the logo to be deployed on websites.
The implementation concerns all template websites and premium hotel websites.

Due to its placement on the site, the logo readability has been improved so the logo will appear slightly different than before.

The new version was approved to improve the visibility and readability when viewed with most of the images on the slideshow.

1 – ALL Safe logo: Implemented

Our Web Studio has recently deployed the new ALL SAFE logo on Accor websites for the hoteliers who joined this initiative.

Our Web Studio has recently deployed the new ALL SAFE logo on Accor websites for the hoteliers who obtained the certification.

The logo has been placed on the bottom-left corner of the main slideshow.

When clicking on the logo, a pop-up opens with some information about the certification and a link to the Accor website for details.

According to the location of the hotel, the link opens a dedicated page, different from region to region.

If you want to obtain the ALL Safe certification, please contact your local Accor representative for more details.

MGallery Template modifications

The D-EDGE Web Studio has modified the MGallery website template according to the new brand guidelines.

In the footer,the following sentence:

© MGallery 2020. <Le symbole de l’élégance à la française dans l’hôtellerie de luxe à travers le monde>

has been replaced by

  • EN – Outstanding stories, not just hotels
  • FR – Plus que des hôtels, des histoires mémorables
  • DE – Einzigartige Geschichten… weit mehr als nur Hotels
  • ES – Mucho más que hoteles, historias memorables
  • IT – Più che hotel, storie indimenticabili
  • PT/BR – Mais que hotéis, histórias memoráveis

Technical optimisations – May 2019

Technical optimisation of this month : Conversion on FRS websites – Mobile App Banner and redirection to App Download page – Back to Home in burger Menu – Book Now button fix in menu tab – Book button available on Offer and Restaurant pages

  • Conversion on FRS websites
    We are happy to inform you that all FRS hotels having contracted a hotel website with D-EDGE can now see their conversions on Brand.com for their Hotel websites analytics.

The release happened in May for all SWISS HOTELS, RAFFLES & FAIRMONT projects managed by D-Edge.

This enhancement to tracking delivers to FRS hoteliers a clearer view of their website conversion capacity and helps them analyse the impacts of their action plan for website optimisation and communication.

    • Mobile App Banner and redirection to App Download page:
      Migration to new tracking platform used by central Accor
    • Back to Home in burger Menu
      A Home tab has been added to the burger menu by default; this will allow the user to access the homepage more easily.

       
    • Book Now button fix in menu tab
      The Book now button is now fixed on menu tab when there are more than 7-8 tabs.

    • Book button available on Offer and Restaurant pages
      Now on Offer pages, you will have a Book this Offer button replacing the Book a room button. And, this button remains visible even when you scroll down the page. This same behaviour is applied to Restaurant pages with the Book a Table button.