- SEO
Technical search engine optimization on recommendation of Accor SEO agency I Propect
Breadcrumbs added on all hotels template to improve user experience - Hotel classification *** added
Star rating has been adding next to the hotel address by default on the homepage of your website to give more visibility to your clientsSee some examples below
Month: April 2019
How to optimize the visibility of your hotel?
EnVeritas Group regularly helps Accor Luxury Brands publish value-added content, designed to reach the desired target audience. To optimise the visibility of hotel microsites, Accor central SEO and marketing teams trust EnVeritas to assist properties in their digital presence optimisation
What they do:
Quality content, copywriting, multilingual localisation and user-focused optimisation are our specialities
Their Strengths:
- Expertise in digital content and optimisation best practices, encompassing all languages across Accor tools
- Long-term collaboration with Accor and a unique knowledge of each brand
- Trusted partner in many strategic brand content projects.
- Regular planning and collaboration with global and regional marketing teams keep us in tune with the global strategy.
- Ensured consistency in respecting editorial guidelines for each brand and avoiding SEO cannibalisation. In the vast Accor digital environment, this remains an asset no local agency may have, when performing projects for hotels.
- Working closely with the hotel teams, to create immersive, detailed content and ensuring satisfaction, while advising them to fit in the global strategy.
Want to know more? Please have a look at the catalog
Local measure optimization
We’ve noticed that some hotels have some display problem on the homepage related to Local Measure widget. This is because you haven’t updated the content for a while. If you need assistance you can contact the local Measure team – support@localmeasure.com
If you notice this kind of display please check your local measure platform.
If you wish to take off the section from the homepage go to Hotel options > Local Measure >delete the widget ID> Save Changes
Restaurant page template optimized
New functionality on the restaurant page
You are now able to have a specific contact, time slot and phone number for each Restaurant page