Covid-19 Pop-up: A way to share updates with clients
D-EDGE and ACCOR Teams hope you are staying safe in these challenging times.
We know that the situation keeps changing fast and it’s important to share updates with clients.
The D-EDGE team has developed a pop-up for hoteliers to display dedicated details and updates for users.
In the following article, you can find how to set it up:
New-popup-for-covid-19
Google Analytics: Access & Analysis
Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality, and more.
Google Analytics helps you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
We would like to share with you a useful presentation that explains some important KPIs to monitor using your Google Analytics account.
View the presentation by clicking here:
Google Analytics – Main KPIs
Menumodo F&B offer: Boost your restaurant!
Drive business to your restaurants by optimising online menu navigation and display using menumodo.
Now fully integrated into the D-EDGE CMS.
menumodo gives you digital menus with smooth navigation, perfectly integrated with your microsite.
Save time and money maintaining menus — ROI (Return On Investment) assured.
Synchronised QR code menus and Hotel Directory included.
EnVeritas: Copywriting offer
Need SEO-friendly content or high-quality marketing translation?
EnVeritas Group knows about the different styles of hotel brands, the global strategy of the central SEO team and how to customise online content to your local specificities.
Contact Emilie Lefeuvre, EnVeritas’s dedicated representative for Accor members, to discuss your needs and receive a quote.
We’d also like to share a short presentation with the latest offer:
EnVeritas offers for your hotel needs
Website Content Optimization
Our industry is facing a tough period, but there is always a light at the end of the tunnel.
While we patiently wait for that moment, at D-EDGE we would like to encourage you to take care of your site content from time to time.
The covid-19 pandemic has inevitably forced people to spend even more time on the internet which means they could land on your site.
We would like to emphasise the importance of:
- Choosing attractive images, without forgetting to keep the image size below 500kb
- Displaying useful texts, aiming to avoid pretentious text
- Keeping up with social activity
If you need further clarification, we are always happy to assist you.
You can contact us through the following email addresses:
South and East Europe, Middle East, Africa and USA
websupport-italy@d-edge.com
North Europe
websupport-france@d-edge.com
3 – ALL Safe logo: The Badge
Our Designers at D-EDGE worked with Accor HQ to create an optimized version of the logo to be deployed on websites.
Our Designers at D-EDGE worked with Accor HQ to create an optimized version of the logo to be deployed on websites.
The implementation concerns all template websites and premium hotel websites.
Due to its placement on the site, the logo readability has been improved so the logo will appear slightly different than before.
The new version was approved to improve the visibility and readability when viewed with most of the images on the slideshow.
2 – ALL Safe logo: Pop-up language customization
How to customize the pop-up that appears when clicking on the badge
When a customer clicks the logo, a pop-up opens with some information about the certification and a link to the Accor website for details.
The title, description and Call to Action (CTA) are automatically translated in 17 languages.
To translate these elements go to the new ALLSAFE section located in hotel options in the CMS (check the screenshot below).
Please note that the translation must be strict with the original text.
The CMS automatically shows the fields in all site languages.
The default text is already translated into 17 languages:
- English
- Indonesian
- Japanese
- Korean
- Thailandese
- Chinese
- Brasilian
- Spanish
- Arabic
- French
- Hollandaise
- German
- Polish
- Russian
- Portuguese
- Italian
- Turkish
1 – ALL Safe logo: Implemented
Our Web Studio has recently deployed the new ALL SAFE logo on Accor websites for the hoteliers who joined this initiative.
Our Web Studio has recently deployed the new ALL SAFE logo on Accor websites for the hoteliers who obtained the certification.
The logo has been placed on the bottom-left corner of the main slideshow.
When clicking on the logo, a pop-up opens with some information about the certification and a link to the Accor website for details.
According to the location of the hotel, the link opens a dedicated page, different from region to region.
If you want to obtain the ALL Safe certification, please contact your local Accor representative for more details.
How to set up the Call to Action
Below, we show you how to set up a Call to Action:
1. Type the label for the Call to Action button.
2. Select the text and click the icon to create the hyperlink
3. Click on the settings icon
4. You can customize the popup label and the URL; then click “Add Link”
5. Finally, save the page to publish the changes